News; Miami Heat's Dwyane Wade on Jordan Brand, making movies and the

Miami Heat guard Dwyane Wade is appearing in an ad for the Jordan Brand that broke on Sunday. Wade, who had been the face of Converse, signed a new shoe deal with Michael Jordan's shoe company this summer.

Last month, Wade held a "brand summit" with his endorsement partners to plan his advertising and marketing messaging for this season. Read more about his evolving business side in a today's piece here.

The Heat's 2009-10 season starts Wednesday, when the team plays the New York Knicks at AmericanAirlines Arena.